About The Town, Positano

Positano is one of Italy's most romantic vacation spots and one of the top Amalfi Coast towns to visit and a Unesco World Heritage Site.

Built vertically on the face of a cliff, it started out as a fishing village and became popular with writers and artists in the 1950's. Today it's a fashionable resort yet still retains its charm. Positano is a pedestrian town (with many stairs) and its pretty pastel colored houses and flowers make it very picturesque.

“A favorite destination for celebrities, the coastal town of Positano, Italy stuns travelers with its beautiful mix of colors as white, pink, and yellow homes combine with the blue waters of the Mediterranean below Walk around and explore its chic boutiques, trendy restaurants, and colorful streets”*

* Daily Mail on the most beautiful small towns in the world - 2017

Inspired by the beautiful Amalfi Coast of Positano and in the words of Nobel prize winning novelist John Steinbeck back in 1953, we hope that your experience with us is as wonderful as the place itself. He brought knowledge of this town to the world.

"Positano bites deep. It is a dream place that isn't quite real when you are there and becomes beckoningly real after you have gone.”

John Steinbeck signature

A Remarkable Past

"Nearly always when you find a place as beautiful as Positano, your impulse is to conceal it."

“This little town of Positano has had A Remarkable Past As part of the Republic of Amalfi in the ninth, tenth and eleventh centuries, it helped to write the first maritime laws we know in which the rights of sailors were set down. In the tenth century it was one of the most important mercantile cities of the world, rivaling Venice. Having no harbor, its great galleys were pulled bodily up on the beach by the townspeople.”

- John Steinbeck

Positano and the town's respect for a Moslem

"About ten years ago a Moslem came to Positano, liked it and settled. For a time he was self-supporting but gradually he ran out of assets and still he stayed.

The town supported him and took care of him. Just as the mayor was their only Communist, this was their only Moslem. They felt that he belonged to them. Finally he died and his only request was that he might be buried with his feet toward Mecca. And this, so Positano thought, was done. The Moslem had been buried by dead reckoning and either the compass was off or the map was faulty. He had been buried 28 degrees off course. This was outrageous to a seafaring town. The whole population gathered, dug the Moslem up, put him on course and covered him up again."

- John Steinbeck wrote in 1953